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Colette has years of public relations experience in both agency and corporate environments, and specializes in counseling technology and biotechnology companies. Industries in which she has specific expertise include telecommunications, managed service providers, price optimization and demand management, business processes management, product lifecycle management, robotics, mobile entertainment and e-services. Colette has a background in technology and consumer technology, as well as consumer marketing, and specializes in corporate image campaigns, company and product launches, re-positioning and reputation strengthening, media and analyst relations -- as well as issues and crisis management.